Hexagon Geospatial had a family of 50+ software products—some home grown and others acquired through mergers. There was no sense of an over arching brand. The result was brand and marketing confusion.
Starting with the visuals that are derived from the satellite photography and mapping of landscapes that is such a big part of the product offering—we were able to help bring a distinctive and unified visual approach to the new brand. Strategically, the the 3 components work separately and also fit together to form the Suite.
A brand guide was created along with the collateral and tradeshow graphics need to introduce The Power Portfolio at Hexagon’s annual conference.
Beyond the visual identity, we developed the system for all app icons—ultimately producing 900+ unique files.
Software Icon System Design
A Branding + Design Micro Agency
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Columbus, Ohio, 614-354-8340