About this project

Following several recent acquisitions and a new corporate brand identity, Hexagon Mining was in need of a brand overhaul.

Each communication piece needed to convey 2 or 3 levels of brand hierarchy while avoiding the corporate sameness that hampers so many corporate brands. Mining wanted to retain its own look and feel while still serving the parent brand.

We solved this problem by creating a unique icon  shape for Mining and then deconstructing that shape to create a library of unique shapes and textures and a set of rules to govern their usage—corporate on top and Mining on the bottom, etc.

The result was a set of graphics and guidelines that allowed for a bold and flexible presentation across all communications.

Services Provided

Brand Development

Collateral Design

Template Design

Brand Guide


Phone: 614-354-8340  / Mail

Brand Development: Campaign concept and execution




Barthelmes Brand

A Branding + Design Micro Agency

Columbus, Ohio

Phone: 614-354-8340




Copyright © 2018 Barthelmes Brand, Chip Barthelmes et al.

All rights reserved.

Barthelmes Brand/Chip Barthelmes, Columbus, Ohio, 614-354-8340  



Designed and developed by
Barthelmes Brand


Columbus, Ohio, 614-354-8340