Following several recent acquisitions and a new corporate brand identity, Hexagon Mining was in need of a brand overhaul.
Each communication piece needed to convey 2 or 3 levels of brand hierarchy while avoiding the corporate sameness that hampers so many corporate brands. Mining wanted to retain its own look and feel while still serving the parent brand.
We solved this problem by creating a unique icon shape for Mining and then deconstructing that shape to create a library of unique shapes and textures and a set of rules to govern their usage—corporate on top and Mining on the bottom, etc.
The result was a set of graphics and guidelines that allowed for a bold and flexible presentation across all communications.
A Branding + Design Micro Agency
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Columbus, Ohio, 614-354-8340