Growth and acquisitions left global industrial company—Hexagon with a portfolio of mismatched brands and a shaky brand architecture. Barthelmes Brand worked with Brandsymbol to develop identities, brand guides and design templates across seven divisions.
The design strategy deconstructed and reformed elements from the parent brand to create the divisional brands. Careful attention and tight standards helped each division own its own brand while still aligning beneath the parent brand.
Trade Show Design
A Branding + Design Micro Agency
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Columbus, Ohio, 614-354-8340