About this project

Growth and acquisitions left global industrial company—Hexagon with a portfolio of mismatched brands and a shaky brand architecture. Barthelmes Brand worked with Brandsymbol to develop identities, brand guides and design templates across seven divisions.

The design strategy deconstructed and reformed elements from the parent brand to create the divisional brands. Careful attention and tight standards helped each division own its own brand while still aligning beneath the parent brand.

Services Provided

Brand Development

Advertising

Idea Conceptualization

Campaign Development

Graphic Design

Sales Collateral

Trade Show Design

 

Phone: 614-354-8340  / Mail

Brand Development: Campaign concept and execution

 

CONTACT US

 

Barthelmes Brand

A Branding + Design Micro Agency

Columbus, Ohio

Phone: 614-354-8340

cbarthelmes.mac@mac.com

COPYRIGHT

 

Copyright © 2018 Barthelmes Brand, Chip Barthelmes et al.

All rights reserved.

Barthelmes Brand/Chip Barthelmes, Columbus, Ohio, 614-354-8340  

DESIGN

 

Designed and developed by
Barthelmes Brand

BarthelmesBrand.com

Columbus, Ohio, 614-354-8340  

CONNECT